When Facebook officially makes the switch on March 10th from FBML to iFrames there’ll be a lot of great benefits for fan page owners, including greater flexibility in terms of design and functionality. But it does create a pretty major challenge for the hundreds of thousands of Facebook page owners who’ve relied on Facebook’s FBML app to display a ‘fan gate’ (otherwise known as a ‘reveal tab’) on their Facebook page. On March 10th Facebook will stop supporting its FBML app, and on this day it will no longer be possible to create new FBML-based fan gates. Fortunately, Wildfire has a solution. We’ve created an easy-to-use, FREE iFrames application for Facebook pages that enables any business to easily create their own fan gate, in addition to attractive image and HTML-based landing pages.
As many of you are aware, the fan gate (when coupled with incentives like deals, contests and exclusive content) has been one of the most effective ways for Facebook page owners to grow their fans/likes. Facebook’s FBML fan gate functionality enables marketers to display one type of content to fans, and another type of content to non-fans, thus providing a great way for brands to encourage Facebook users to “like” a page (e.g. non fans might see a message such as ‘Like us to access exclusive content or a 50% off coupon”). Wildfire’s iFrame application provides exactly the same kind of ‘fan gate’ functionality and the best part is that it’s easy to use and requires no technical expertise. Additionally, by using our iFrame app Wildfire takes care of hosting your content – something that Facebook used to handle via its FBML app but that companies must now handle themselves given Facebook’s change to iFrames for Pages.
It takes less than two minutes for you to get a fan gate up and running using Wildfire’s iFrame application. All you need to do is install the application and then click on ‘Edit Settings’. Here you can either upload an image to display as your landing page for fans or you can create a basic HTML landing page. After creating the landing page for fans, you can then create a different landing page for non-fans or, if you prefer not to have a fan gate, you can choose for fans and non-fans to see the same content.
Wildfire’s iFrame application will be FREE for the next 3 months so get it while it’s hot! [UPDATE: We're so glad you've been asking— for those who are wondering, all users who install the app while it's free will be grandfathered in when the app becomes paid, and will not have to pay then.]
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